Low Budget Advertising

Low Budget Advertising

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money.

There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers.

Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.

The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages.

Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc.

Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.

Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices

The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.  

Advertising: Self Promotion

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor’s work on a regular basis would prove fruitful.  This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products.  A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

Credit Card Debt as a silent financial killer

Credit Card Debt as a silent financial killer

Technology spoils people’s whims. It tends to cater to every human’s caprices. It feeds on the people’s undying thirst for easy, instant, and convenient. More often than not, it also causes them a lot of trouble—financial trouble through credit card debt—that is.

Credit Card convenience vs. Credit Card debt

We often see people pull out “plastic” to pay for everything they need. Why not? When all it takes is a quick swipe of the card through a little electronic box and a signature then, everything’s okay. You go home happy, content, and almost worry-free. On the other hand, not every one of these people realize that the convenience of using credit cards can lead to a false feeling of financial security. And this realization will strike them as soon as the bills arrive.

In fact, studies show that credit card debt and personal bankruptcies have increases bank profits to the highest level in the last five years. It only shows that more and more credit card holders were unable to manage their finances that lead to credit card debt. If you are a cardholder and having some credit card debt troubles at this early stage, it’ now time to think over the possible outcomes of this minor glitch so that a more serious problem with credit card debt would cease to arise.
Credit card gives people the feeling of invincibility. And it also gives them tons of uncertainty about their financial management capability when they encounter problems with their credit card debt. Although it is true that that credit cards solve financial matters especially when it comes to safety and convenience, credit cards also creates hassle especially when the person using it doesn’t know what you he or she’s getting into.

Indeed, paying off credit card debt may take a long time especially if the person has high interest rates. But, it doesn’t mean that you can do nothing about efficient management of credit card debt. When you find yourself overwhelmed with credit card debt, don’t fall into a pit of depression. You can get through it with discipline and a change in spending patterns. Start eliminating problems with credit card debt by getting tips and techniques on how to pay off your balances easier, how to consolidate of frequently encountered problems, look for free debt consultation agencies that can help you, and try—inch by inch—to rediscover ways on how you can regain your financial freedom by reducing you credit card debt.

The power to eliminate credit card debt

People who are having problems managing their credit card debt or those who are near in bankruptcy often don’t realize that the power to eliminate their credit card debt troubles totally is in their hands. Today, more and more Americans need credit card debt help badly. The main problem is that these families are having difficult times paying high interest for credit card debt. And instead of lifting the burden of credit card debt, more people are paying much in interest every month than that of the actual expenditure.

There are actually more lawful and moral ways to zero-out thousands of dollars in credit card debts. And if you only take the time to research and know your rights and how bankruptcy laws have changed, you will discover that there are valuable facts to eliminate credit card debt. Actually, the possibility of reducing or eliminating the high interest credit card debt is now more possible when a person takes action to get his or her finances back on track.

Apart from knowing your weapon in terminating credit card debt, it is very important that you develop a sense of control and perseverance first. Since credit card debt elimination process requires organization, clarity, and commitment to your own growth, it is a must that you are ready for the responsibility and to stand free and independent.

For those people who consider having a credit card indispensable but afraid of getting one because of the possibility of credit card debt nightmare, you must remember that credit card can be a powerful tool in managing your finances but there will always be glitches when not used properly. Of course, there are countless reasons why you should and shouldn’t get one depending on your needs. Whether you decide to get one or not, managing finances it still takes a sense of good budgeting, willingness to change spending habits, and the humility to avail low interest consolidation loans when you are already burdened by too much credit card debt.

Finding Financial Freedom - Effective Tips Revealed!

People always want to maintain a good financial situation such that they will be able to manage all their money requirements in a comfortable manner. If you are looking for a source that will be providing you with wonderful job opportunities and also help you to make good amount of money then there are great level of assistance that are available.

It is essential to pick the genuine advice since there are many fake website that will make you to arrive at wrong decision. Thus you are quest for finding financial freedom will greatly be fulfilled by the various jobs that are available in online sources. Your payments will be sent as checks and similarly there will also be direct payments that can be made via PayPal and other sources.

Searching jobs suitable for you

Since there are many numbers of jobs that are available in online mode it becomes essential to select a job that will be of great use for you. The job that you have selected to achieve financial freedom should be creating great level of interest in your mind and also there should be good amount of chance be created to make your earn large sum of money. There are two kinds of jobs that are mainly available such as the high investment jobs and no or low investment jobs.

Low investment jobs to start with

When you are new to online based home jobs it is always advisable to find jobs that require less or no investment. There are many jobs that fall under this category such as affiliate marketing, MLM, article writing, survey filling and many more.

Once you have started to make good amount of money and reached a pint in which you have made the investment that is required for high investment job then it is advised that you kick off with those jobs to earn more money. Thus using the above approach you are sure to find financial freedom.

Does your JOB let you work in your underwear? Mine does, let me show you how you can make an extra $3,905 every month like clockwork for FREE from the comfort of your home utilizing a secret strategy found at

Sammy Zoom has been involved with marketing online since the ripe age of 25. He is the Co-Creator of The Work In Your Underwear System, which is expanding worldwide.

Article Source: http://EzineArticles.com/?expert=Sammy_Zoom

Financial Freedom Or Not?

This is when you have enough income from sources other than your regular job to pay for your current lifestyle.

I suppose a simple definition is it's that stage of your life where you don't need to worry about money anymore.

The trouble is, it's all a matter of degrees. What is 'financial freedom' for one person will not be perceived as being the same for another.

Some people will think that they are only financially free when they can live a lavish lifestyle without having to 'work'. Of course the meaning of 'work' can also be vague.

If you have found your passion and are doing what you want to do and are earning money from it, for you it is suddenly not classed as work, but you still need to do it to generate the money to live off. So this is not really financial freedom.

True financial freedom means that you don't have to 'earn' the money yourself.

Let's say that you need £1000 per month to pay all your bills and leave a bit left over for entertainment purposes. If you then rented out a room in your house for £1000 per month, would you be financially free? (Let's not consider tax and maintenance issues here).

I think that the issue here is that your tenant won't be there forever and for true financial freedom, you need pretty solid guarantees that the money coming in, is for as long as you need it. Also, situations change. If you needed to move house, you'd need to get another tenant to maintain you rental income.

Some sources of income are fairly predictable and can be used to calculate your total 'passive' income. These may be dividends from shares, or interest from money in a bank account. To get to the stage of true financial freedom is to get your passive income to be a greater amount than your expenses.

The trouble is, if you spent some of the money in the bank account or sold the shares, this income would change. So passive income based on an investment such as renting a part of your house, or shares is dependent on you treating that money as permanently invested and not available for use. Ideally, true passive income should not include permanently investing your money, it should be something that is set up and runs at little or no cost and generates money.

Other sources of passive income are very erratic and certainly not predictable. Sales from a book, money from the Google AdSense program where people pay you when ads are clicked on your website, or prizes from Premium Bonds are all unpredictable passive income examples.

So 'financial freedom' means different things to different people. Sometimes it's very easy to get to be financially free, but usually it is quite hard and may take a long time. Most of us get to become financially free by accident when we get older and inherit money.

Either way, you need to concentrate on those things that make you money without you having to earn it and preferably without tying up any of your capital.

Brett Gossage is keen to improve your lifestyle and finances. Living a better and more stress free life is my aim. I'm sure I can help you achieve it!

Article Source: http://EzineArticles.com/?expert=Brett_Gossage

Maximizing the potentials of a low APR credit card

Maximizing the potentials of a low APR credit card

Indeed, if a credit card is used properly, it can be the most powerful financial tool. But not everybody can afford all the expensive rates of most credit card issuers offer. This is where the low APR credit card ushers in—to help people who plan to maintain a balance on their account and not to pay the full amount monthly. But, what does APR stands for in a low APR credit card?

Basically, APR is the cost of credit as a yearly interest rate. APR stands for “Annual Percentage Rate” of charge can be used to compare different credit and loan offers. The APR on credit cards is usually calculated monthly based on the current amount in the card. The monthly interest is calculated as if the current card balance would remain the same over a year; the interest on the amount over a year (APR) is worked out and divided by 12 to give the monthly interest. It is a must that all lenders tell the client what their APR is before signing any agreement.

Although the arrangements and terms may vary from lender to another, it is better for people to avail a low APR credit card because the lower the APR, the better the deal for them to spend more money in shopping around.

Why choose a low APR credit card?
Low APR credit card is a good choice for those people who are into a tighter financial budgeting. Being the most important attribute of a credit card, APR determines the significant balance over a longer period of time.

In a low APR credit card, the amount of interest one must pay on his or her credit card balance depends on its APR because the lower the APR is, the better it is him or her because it means they have to pay less interest. APRs in a low APR credit card can either be “fixed” or “variable.”

If you are planning to have a low APR credit card, there are so many cards that offer low APRs that can be found online. These low APR credit cards are chosen using a factoring scheme that organized these cards by computing a number of their attributes to place the best deals at the top.

Some of the questions one have to ask when looking for a low APR credit card includes the charges—if they vary or a fixed rate; and if these charges are variable because it might affect the repayments and if these rate are fixed or will it stay the same. Searching for a low APR credit card may also include inquiries on the possibility of any charges that are not included in the APR like optional payment protection insurance or an annual charge. If there are any, make sure that you understand what they are and when do you have to pay them. Lastly, looking for a low APR credit card should include questions on the conditions of the credit and how would these conditions suit you.

 If you are now seeking for a low Apr credit card you may begin looking for a scheme that could help you save hundreds in interest with a low interest credit card and low cost processing.
Most low APR credit card offers 0% APR for the first months on purchases, cash advances, and balance transfers. Through these, low APR credit card can warn rebates towards any item purchased. They also offer $0 liability on unauthorized purchases, and no annual fees.

Some low Apr Credit Card that have very good intro rate for purchases is recommended for those who would want to avail one. They also offer good deals if one carry high balances on other cards and need to transfer the balance.

Indeed, having a credit card can be useful and convenient, and can even help build a strong credit history that will help you with future activities like home-buying, paying for higher education, and even finding a job. But, before you apply for a card, consider the advantages and disadvantages especially with the current financial situation you are in.

Credit Card Fraud

Credit Card Fraud

This day and age, credit card fraud is very common.  Victims of credit card fraud often experience a lot of hassle and stress.  If you have a credit card, you should always be aware of the security features that is included with the card.  If you are looking to get a credit card, you should always make sure that it offers plenty of security.

With credit card companies all over the United States, credit card fraud is becoming more and more common.  Consumers are becoming more and more aware of the situation, and always look for ways to protect themselves.  Many companies that offer credit cards are looking into other methods of security, to prevent credit card fraud from happening.

The best way to protect yourself against fraud is to check the monthly credit card statements you receive.  By looking at your statements, you’ll easily be able to tell if your account has suffered any type of fraud.  If you notice any type of fraudulent charges, you should instantly contact your credit card company and inform them.  This way, they look into it and try to retrieve the money that was illegally stolen from you.

Another way that you protect yourself from fraud is to never reply to emails that may appear to be sent by your bank or credit card company.  There are a lot of fake emails going around, that will steal your information should you enter it in.  You should always use caution with emails, and reply only if you know that the email was indeed sent from your bank or credit card provider.

You can also protect yourself from fraud by keeping your credit card around you at all times.  When you hand it to someone to make a payment, ensure that it is given back to you promptly. You should also keep it safe from others so they can’t view your information.  When you carry your credit card with you, you should always keep it in a safe place, such as your wallet.  This way, you don’t have to worry about it falling out.

There are always steps that you can take, to avoid falling into the trap of thieves and criminals.  Criminals are always out there, looking for ways that they can steal your credit card information.  Therefore, it’s up to you to protect yourself.  Credit card fraud happens quite frequently these days, normally as a result of credit card holders not being aware of how to protect themselves.  Anytime you suspect credit card fraud, you should contact your bank or company.  This way, you can let them know what happened - and take the necessary steps in stopping fraud before it goes on any farther.

Impact of Colors in Advertisements

Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.

Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.

Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.

Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.

It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

Making Money Quick - Three Easy Ways

The global economic crisis has sent many of us searching for ways to supplement our incomes. Unemployment rates are at an all-time high and traditional methods of generating income are getting harder to come by. Here are a few ways to double your income with minimal effort or skill required.

There are no hidden tricks or gimmicks that apply to unlocking untapped wealth. The truth is following a few simple guidelines will do wonders to help you realize financial freedoms you may think are unattainable.

Method number one: Become an expert at setting and meeting goals. Many of us may already understand this principle, but some of us may not be maximizing our achievement due to the way we set our goals.

First, set small benchmarks that are steps or action items toward the end goal or result. Make sure these benchmarks or mini-goals are easily attainable. Second, make sure the end goal and the benchmarks are measurable. Third, write the goals down so that they can be used as a daily reminder of the changes being made.

Method number two: Choose a career doing something you love. Again, many of us may be fully aware of a passion or love we have for something, but we do not understand how powerful it can be.

There have been studies that have shown how people who are involved in a field that they are truly passionate about are more productive, healthier and enjoy higher financial returns.

While it may not seem practical to change careers in mid-stream, discovering ways to live and or work in one's passion can be the first steps toward financial success. Small steps toward your passion can lead to a larger change over time.

Method number three: Become an expert at taking action. Mastering the art of goal setting and knowing what your passion is will not affect the overall changes you seek-action will.

If you were on a boat going north and you steered the craft even one degree to the right or left, sooner or later you will be going south. This change of direction was not caused by doing nothing; it was caused because you took action and began the process of changing direction.

In fact, taking action may be the most important step in doubling your income or anything else. Simply writing down a goal or finding your life's passion will remain like ships in the distance if there is no action taken.

It should be obvious to you by now that the most effective way to double your income is to make changes in your every day life, and to take action to affect those changes. There is no magic bullet in accomplishing this task, only the action you take toward accomplishing the goals.

Even the smallest steps to that end will have a dramatic effect on your financial outlook. Beyond goal setting or even having a healthy passion for life, reaching financial goals will have a positive impact on your self esteem, which will make you healthy, wealthy and wise.

And, you can get much more on Raymond's proven success system in his bestselling hardcover book DOUBLE YOUR INCOME DOING WHAT YOU LOVE. 

Article Source: http://EzineArticles.com/?expert=Raymond_Aaron

Choosing Your Credit Card

Choosing Your Credit Card

As you probably already know, there are many credit cards out there.  The one you choose however, should reflect your lifestyle and your ideal spending amounts.  If you are looking for the best possible deal and the best company for your credit card, you’ll obviously need to look around at what you have to choose from and what works best for you.

The first thing you’ll need to decide when choosing your credit card, is why you need one in the first place.  Some people choose to get a credit card for cash flow purposes.  With a credit card, you can make purchases and buy things, leaving your paycheck or other source of income in your bank account to draw interest.  This way, your money will continue to grow while you continue to buy the things you need.  Then at the end of the month, simply pay your bill.

Others will choose to get a credit card and use it for instant cash purposes.  This way, they can use their credit card at an ATM and get instant cash, which is great for travel or going on a long and extended vacation.  If this is why you want a credit card, you should look for one that has the lowest rate possible for instant cash transactions.

With a credit card, you’ll also need to think about the payments.  You’ll need to decide if you want to pay the balance in full each month, or only the required amount.  When you select your credit card, you should look at the introductory rates, balance transfer rates, and other offers that may apply to new credit cards and new holders.  Some will offer you truly amazing deals, especially if you have good credit.

Another important area to look at when choosing your credit card is the incentives.  There are several cards out there that will give you incentives, such as reward points and even cash back with purchases that you can use towards paying back what you owe.  There are several incentives out there with credit cards, all you have to do is look around and compare.

The key area you’ll need to look at and compare is the APR (Annual Percentage Rate).  The APR is what you will pay on what you purchase when the incentive period runs out.  APR rates will vary among credit cards, so it is always in your best interest to compare and shop around.  The lower APR rate you get, the better off you’ll be.

Another concern with choosing your credit card is the minimum payment amount.  Most minimum payment balances will start around 3%, although some can be lower while others tend to be quite a bit higher.  The interest free period is a concern as well, as you will obviously want to choose the longest period that you can keep the payments down.

When you make that final decision and choose your credit card, you should always make sure that you know exactly what you are getting. Credit cards are great to have, although they can lead to a downfall if you don’t choose them carefully.  If you put some time and research into choosing your credit card, you’ll find the best one for you.  As long as you take care of your credit card and pay the bill on time, you’ll help raise your credit and eventually be able to purchase even bigger things - such as a car or even a house.

Learn One Simple Way For Making Money Quick, Lots More Money

The Internet is loaded with books, DVDs, podcasts, and many other media forms that promise to reveal money making secrets. There are many ways to make money and some are more successful than others. One simple way to double your income is to do what you love.

At first glance, making more money by doing something you truly enjoy seems like an idea that is fun to hear, but not practical for most people. As you examine further, you will discover that using this method to double your income may be a practical and powerful method to gaining financial freedom.

The first thing you need to do is change the way you think. Most people believe that certain things we do for money, like work, and other things we do for fun, like watch sports. This may be true, but have you ever asked yourself why you could not work doing something you love?

Take a moment and think about something you really enjoy. Now that you have it in your head, look at that thing as an idea or opportunity to work in a field that involves what you are thinking of. For example, if you love watching sports, think of ways you can get paid to watch sports.

In that example, there are literally hundreds of ways to earn money by watching sports. Become a sports writer, or freelance photographer. You can work for a professional sports team. Work at a local school as a coach, or open a sports bar if you are an entrepreneur.

The idea is that by looking at that thing you love in a different way, you can discover the unlimited possibilities for earning money while doing something you love. This can eventually lead to making more money than you could have ever imagined.

The most important factor in doing what you love and ways to double your income is that we are at our absolute best when engaged in activities we enjoy. Think about it: How great would it be to wake up in the morning and know that you are going to work, and you actually love what you do?

Would you be more productive if you were passionate about your work? Would you find yourself wanting to do more or go the extra mile because you truly enjoyed what you were working on?

The answer to both of those questions must be yes! This simple, two-step method can unlock a world of potential in you. People typically do not enjoy doing things they are not good at. Chances are, if you can identify something you are good at, and you love doing it, you can earn an income from it.

Being good at what you do because you love it can propel you to financial success very quickly. This is not a guarantee for success, but it is highly effective in connecting you with ways to think outside the box. Some of your greatest ideas come from something you love.

Remember, making a change is the first step in this process. Live your life intentionally. Choose to work, but work doing something you love. Be passionate about it, and soon you will double your income.

And, you can get much more on Raymond's proven success system in his bestselling hardcover book DOUBLE YOUR INCOME DOING WHAT YOU LOVE. 

Article Source: http://EzineArticles.com/?expert=Raymond_Aaron

6 Red Hot Tips To Get Your Articles Read

6 Red Hot Tips To Get Your Articles Read


There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to              remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.

How to Create a Successful Advertising Plan

Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.

After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.

For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.

Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.

The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.

Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.

The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.

If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.

Easy Ways to Grow Rich

o you think that you want to grow rich? You might be considering me foolish to ask this question and might say that nobody in this world who does not want to grow rich and you are not an exception, right? You are absolutely right that everybody in this world want to become rich. But, 90% of the people do not have an idea that "what are the good ways to grow rich?" So, let us show some good ways to earn money and to become rich.

Work Hard for your Money:
There are many people says, that if you want to grow rich, you should take the ways like marrying to someone who is already rich and can inherit their money or you should make such deals that you can steal some money. I will tell you strongly to refuse such methods. The best way to grow rich is to work hard for your money. Find the activity that you can enjoy to do and can earn money from the activity like starting some business and etc. After selecting an activity, put considerable effort to get success to earn money and grow rich. This will give you immense pleasure and you will enjoy your success with your richness.

Invest and Get Rich:
Even though, some people might think that this method is only effective for people who already have some money to invest. But, they all are wrong. We are not talking about investing money here. We are talking about investing the time at the right place and on the right activity which can earn you money in order to grow rich. Probably, this is the best activity in the world that can earn you good money and you will enjoy your success once you will realize the value of the time as it is already said that "Time is Money" and you actually making the saying true.

Pinky Savika has been writing articles for more than 5 years. Not only does this author specialize on the subjects of health, diet, fitness and weight loss, you can also look at her latest articles about Birthday Balloons Decoration [http://www.birthdayballoonsdecoration.com] which give you information about balloon decoration on Birthday party, and Kitchen Aid Dishwasher [http://www.kitchenaiddishwasher.net] which give you information about dishwasher that can save your time.

Article Source: http://EzineArticles.com/?expert=Pinky_Savika

The Decision to Re-Finance

The decision to re-finance a home mortgage is a serious decision which should not be taken lightly. Homeowners should give this decision a great deal of consideration to ensure they are making the best possible decision for their financial situation and personal needs. Some factors to consider when deciding whether or not to re-finance is the type of loan to choose, the lender to choose, the costs associated with re-financing and the hassle of the process.

Consider All of the Options

Homeowners who are seriously considering re-financing owe it to themselves to consider all of the options available to them. They may have a friend who recently refinanced with a specific type of loan but this might not be the solution for all homeowners. Each homeowner should consider their situation to be individual and not likely to closely mirror the situations of others.

Some of the options to consider include the type of re-financing loan. The basic options are fixed interest rates and adjustable interest rates. There are also mortgages which combine these two options. The homeowner may have a specific type of mortgage in mind but the lender may or may not be willing to offer the homeowner this type of loan. Lenders are more likely to offer fixed interest mortgages to homeowners with good credit and adjustable rate mortgages to homeowners with poor credit.

Consider the Lender

Homeowners will also have to carefully consider the lender they select. This is important because not all lenders are going to be willing to offer the same interest rates and terms to the homeowner. Homeowners may have to receive quotes from several different lenders in a short period of time to make an accurate comparison. This is important because interest rates can change without notice and homeowners who wait too long to make a decision may find the rate they were originally quoted is no longer available to them.

When selecting a lender the homeowner should also consider how responsive the lender is to their questions. This is important because a lender who does not pay attention to the homeowner or respond to their inquiries in a timely fashion can make the process of re-financing considerably more stressful than necessary. Selecting a lender who offers slightly higher rates but is more responsive may be warranted.

Consider the Cost of Re-Financing

Re-financing is not cheap. There are certain costs associated with re-financing. These costs are typically very similar to the closing costs associated with securing an original mortgage on a property. These costs may include application fees, loan origination fees, property taxes, appraisal fees and other miscellaneous items. These costs can be quite extensive and homeowners may find they are often left paying more than the benefits they are going to gain from re-financing. In this type of situation the homeowner should make the decision not to re-finance because it is not a financially sound decision.

Consider the Hassle of Re-Financing

Let’s face it; re-financing can be an absolute hassle. The time and energy spent researching different re-financing options and contacting lenders to see who will offer the most favorable rates can be quite taxing. A homeowner should consider the time and effort required for this endeavor in deciding whether or not to re-finance. Simply stated, refinancing is a hassle and homeowners may better spend their time with family and friends rather than running around trying to find the best rates in town.

What Is Your Investment Style?

What Is Your Investment Style?


Knowing what your risk tolerance and investment style are will help you choose investments more wisely. While there are many different types of investments that one can make, there are really only three specific investment styles – and those three styles tie in with your risk tolerance. The three investment styles are conservative, moderate, and aggressive.

Naturally, if you find that you have a low tolerance for risk, your investment style will most likely be conservative or moderate at best. If you have a high tolerance for risk, you will most likely be a moderate or aggressive investor. At the same time, your financial goals will also determine what style of investing you use.

If you are saving for retirement in your early twenties, you should use a conservative or moderate style of investing – but if you are trying to get together the funds to buy a home in the next year or two, you would want to use an aggressive style.

Conservative investors want to maintain their initial investment. In other words, if they invest $5000 they want to be sure that they will get their initial $5000 back. This type of investor usually invests in common stocks and bonds and short term money market accounts.

An interest earning savings account is very common for conservative investors.
A moderate investor usually invests much like a conservative investor, but will use a portion of their investment funds for higher risk investments. Many moderate investors invest 50% of their investment funds in safe or conservative investments, and invest the remainder in riskier investments.

An aggressive investor is willing to take risks that other investors won’t take. They invest higher amounts of money in riskier ventures in the hopes of achieving larger returns – either over time or in a short amount of time. Aggressive investors often have all or most of their investment funds tied up in the stock market.

Again, determining what style of investing you will use will be determined by your financial goals and your risk tolerance. No matter what type of investing you do, however, you should carefully research that investment. Never invest without having all of the facts!

The Importance of Diversification

The Importance of Diversification


“Don’t put all of your eggs in one basket!” You’ve probably heard that over and over again throughout your life…and when it comes to investing, it is very true. Diversification is the key to successful investing. All successful investors build portfolios that are widely diversified, and you should too!

Diversifying your investments might include purchasing various stocks in many different industries. It may include purchasing bonds, investing in money market accounts, or even in some real property. The key is to invest in several different areas – not just one.

Over time, research has shown that investors who have diversified portfolios usually see more consistent and stable returns on their investments than those who just invest in one thing. By investing in several different markets, you will actually be at less risk also.

For instance, if you have invested all of your money in one stock, and that stock takes a significant plunge, you will most likely find that you have lost all of your money. On the other hand, if you have invested in ten different stocks, and nine are doing well while one plunges, you are still in reasonably good shape.

A good diversification will usually include stocks, bonds, real property, and cash. It may take time to diversify your portfolio. Depending on how much you have to initially invest, you may have to start with one type of investment, and invest in other areas as time goes by.

This is okay, but if you can divide your initial investment funds among various types of investments, you will find that you have a lower risk of losing your money, and over time, you will see better returns.

Experts also suggest that you spread your investment money evenly among your investments. In other words, if you start with $100,000 to invest, invest $25,000 in stocks, $25,000 in real property, $25,000 in bonds, and put $25,000 in an interest bearing savings account.

3 Ways to Make Money That Teenagers Can Do Now

As the costs of college go up and the economy continues to wade through it's current malaise you are wondering what to do? Can you make the budget stretch or achieve your goals for those kids heading off to college? You may not have to, they may do it themselves. The internet, something that your kids have grown up with and know better than we can ever know, may be the answer. Here are 3 ways to make money Teenagers can do now.

The first opportunity is to launch an Affiliate Marketing career. Affiliate programs are free to join and offer commissions for any sales generated by the affiliate through their marketing efforts. Have your teen find products that they feel are popular with their intended market and join the Affiliate Program for that product. They can build Squidoo lenses (a free service) to promote their product and place their Affiliate link. Then go out to blogs and social networking sites and invite folks to try out the selected product. They can also run FREE ads at places like USFreeAds.

The second opportunity is to create their own product. Let them turn the hours of play on Runescape or World of Warcraft into money. Have them write an e-book guide, or make a video, offering secrets and tips on how to better play and enjoy their chosen game. Register the finished product with an Affiliate Network (like ClickBank) and launch their guide, charging a fee for the product. All you need is a word processing program or video software, a website (as little as $10 a month with domain), and an auto-responder.

The third opportunity is to write articles for folks that are engaged in internet marketing. They could join a site like Elance and write articles like this one for others for a fee. Your teenager can review available jobs on many of these sites and bid on jobs. When they are selected to perform, they merely write the necessary article(s) and send it to the buyer. Upon receipt, the buyer will send the money via Pay Pal, transaction complete. There is a lot of work in article writing and web design and our kids know this stuff a lot better than anybody over the age of 40.

The internet and internet marketing are changing the dynamics of the world economy. Each year more and more commerce is being transacted over the internet and those that choose to play in this arena will benefit in the future economy. Help your kids learn to be self reliant and nurture their entrepreneurial spirit. Any of the above methods are proven ways to make money online and free yourself from the grind of a 9 to 5 JOB.

The economy of the past is slipping by us and the old days of finding a position with a "good" company and staying until retirement died with our parents. Our children will need to know much more about business than we did focusing on creating value and marketing themselves for both jobs and their own businesses. By choosing to market products on the internet our kids will be able to select the products and services they are interested in and passionate about and make money pursuing their dreams.

Good luck

Article Source: http://EzineArticles.com/?expert=Bill_Littler

Increasing Your Company's Wealth by Cutting Expenses

Companies love to save money. With extra money in pocket companies can expand, hire more people, increase wages, pay off debts, make new investments, give to charity, and everything else not mentioned in this sentence. Although there are several ways to increase your company's wealth, this article focuses on one way: cutting expenses.

It does not matter how the economy is doing, cutting expenses is an all the time duty for any business owner. However, if the economy is poor, then cutting expenses might just be a necessity. There are many avenues to take when cutting expenses, from completely cutting off services other companies provide your business, to firing part of your labor force. Sometimes these choices may be tough, so it is good to know all your possibilities before making a rash decision.

One of the first ways a company can cut expenses is by finding better rates from different service providers. Telephones are still a must in the business community, therefore searching the many different providers for the best rate is very possible. Other services like heating and air or pest control can also be very competitive when it comes to finding the best rates.

Combining services can help you save money as well. If you are the landlord of a set of office buildings, then maybe finding a company that combines landscaping, janitorial services, and renovations will help you save some money, considering these are services you will have to have, assuming you don't do them yourself.

Buying items from wholesalers or liquidators is another great way to cut costs and keep more money within the company. Lower prices on certain items go a long way to help companies save money.

Another way a company can save money is by going green. That might sound like a bit of a stretch at first, but if you can master the conservation angle of going green and learn how to do more with less, then going green is great way to go. Even though certain green products might seem more expensive, overall you will save money because you will learn how to get more things done with less materials.

If you are a small business, and you understand how to use a printer, you can save money on printing your own business cards. It is possible to get around 250-300 cards when you buy the paper on your own from an office supply store like Office Max or Staples. The paper can cost anywhere from 15-40 dollars depending on the quality of the paper you choose.

Out with the old and in with the new is an old saying, but when it comes to cutting expenses, it easily pertains to old forms of advertising like newspapers and phone books. Getting rid of these old methods while learning how to use social media Websites will cut costs and improve return.

Although there are plenty of cost saving methods for businesses to follow, I hope some of these will prove to be helpful. Cutting expenses can get to be tough, and no one wants to ever lay off employees, because that can prove to be detrimental to the overall economy if enough businesses are doing it. Get creative and keep on pressing ahead is the best, sound advice for any business looking to control costs and save money.

If you are in the Atlanta area, check out this Smyrna commercial cleaning company to streamline your services like janitorial services, commercial landscaping, or building renovations.
Also for companies in the Atlanta area, calling on these Marietta pest control professionals can help you save money as well.

Article Source: http://EzineArticles.com/?expert=Donna_J._King

How Much Money Should You Invest?

How Much Money Should You Invest?


Many first time investors think that they should invest all of their savings. This isn’t necessarily true. To determine how much money you should invest, you must first determine how much you actually can afford to invest, and what your financial goals are.

First, let’s take a look at how much money you can currently afford to invest. Do you have savings that you can use? If so, great! However, you don’t want to cut yourself short when you tie your money up in an investment. What were your savings originally for?

It is important to keep three to six months of living expenses in a readily accessible savings account – don’t invest that money! Don’t invest any money that you may need to lay your hands on in a hurry in the future.

So, begin by determining how much of your savings should remain in your savings account, and how much can be used for investments. Unless you have funds from another source, such as an inheritance that you’ve recently received, this will probably be all that you currently have to invest.

Next, determine how much you can add to your investments in the future. If you are employed, you will continue to receive an income, and you can plan to use a portion of that income to build your investment portfolio over time. Speak with a qualified financial planner to set up a budget and determine how much of your future income you will be able to invest.

With the help of a financial planner, you can be sure that you are not investing more than you should – or less than you should in order to reach your investment goals.

For many types of investments, a certain initial investment amount will be required. Hopefully, you’ve done your research, and you have found an investment that will prove to be sound. If this is the case, you probably already know what the required initial investment is.

If the money that you have available for investments does not meet the required initial investment, you may have to look at other investments. Never borrow money to invest, and never use money that you have not set aside for investing!

The 5 Income Producing Activities To Do Everyday

1. Identify IPA's. (income producing activities).

IPA'S are what actually produce income for you, in turn are then considered an income producing activity.

Such as promoting your blog, starting a new paid advertising campaign, up selling your team through promotion of a product or the next event.

Now I'm not saying to go and sell everything and anything to your team...

... but what I'm saying is help them on their way to becoming rich. And we are talking about income producing activities and this would fit in that department.

Let me stray for a second on that subject line becoming rich or getting rich...

Here is the facts, people want to be rich. That's it, that's what people want whether they say it or not. Why do people cringe on that phrase... Getting rich or, get rich quick.

Why do people believe that in order to become rich it takes hours of work everyday. It takes a long daily grind to succeed?

This is the formula to Income Producing days working just around 2 hours.

2. Identify the 2 hours a day that your most productive.

Weather it be in the morning right when you wake up, or in the afternoon or late evening. Figure out what time you really click and use it to your advantage.

3. Make a To-do List for tomorrow.

When your winding down from the 2 hour block of "Income Producing" Activities, make your to-do list for tomorrow. Doing it now will be the time when your brain is charged and looking forward to what comes next to another 2 hour block of IPA's.

4. Practice managing your time.

You have 2 hours to burn through your Income Producing Activities. This in my opinion is the best way to go about this...

... Get a stopwatch and set it for 60 minutes. Go crazy and whip through as many IPA's as possible.

... Take a 10 minute break. Gather your thoughts for second, log into Facebook and click on that pic you have been dying to click on. But you didn't before.. because you knew it wasn't considered an IPA. Good Job!!

Please recognize that.. These 2 hours are for Income Producing activities only.

... Go at it again for another 60 minutes. Blow through the rest. Get it done.

... and when it has been 2 hours, or actually 2:10 to be exact...

... Pencils down. Hands up. Your done.

5. Repeat Steps 3 and 4 Everyday

... Think of step 1 of the action assignments... as inspiration to producing step 2.

And use 3 and 4 as your IPA'S for the day.

Article Source: http://EzineArticles.com/?expert=Steven_R_Witvoet

Comparison Shopping When Re-Financing

Homeowners who are re-financing their home for the first or even the second or third time should thoroughly research all of the available options to ensure the best possible interest rate and terms are secured. Homeowners are sometimes lazy when it comes to re-financing. There may a large drop in interest rates or a change in the financial situation which warrants a re-finance. Although the homeowner may be aware that a re-finance is warranted, the homeowner may not be aware that it sometimes takes a great deal of work to find the best possible rates and terms.

Homeowners are often inclined to re-finance with the same lender who granted the original mortgage or with the same lender who handled prior re-finances. The theory behind this reasoning is along the same lines as, “If it ain’t broke, don’t fix it.” These homeowners figure their current mortgage is adequate and they are happy with the current lender so there is no need to investigate further options. However, this cavalier attitude can be quite costly for the homeowners.

Try All the Options

Homeowners who are considering re-financing their home should contact a number of lenders and obtain rate quotes from each of them. When soliciting quotes the homeowners should consider all of their available options but should limit these options to established lender. While a newer lender may be offering fantastic rates and loan terms it is considered quite risky to go with this type of lender as opposed to a more established lender.

Homeowners who wish to further investigate smaller lenders who do not have an established history should proceed with caution. Unless the lender has trusted friends or family members who are willing to vouch for the lender, the homeowner should investigate these smaller lenders carefully. Visiting a website address is not the best way to ensure credibility. Designing a professional looking website is a fairly simple process. Most website designers could design and upload such a website in less than a day.

Friendly Competition

When comparison shopping for the most favorable rates, homeowners should make it well known that they are shopping around for rate quotes and are not making a decision immediately. Lenders who know they have some competition may be more likely to offer a lower interest rate than they would if they did not think the homeowner was considering other options. Although this may not seem quite fair to the lender, the business of re-financing is a competitive business. Just like a plumber might offer his most competitive rate if he knows the homeowner is seeking estimates from a number of different plumbers, lenders are apt to do the same. They make their money from homeowners and having a homeowner re-finance their mortgage does not help them out at all financially.

Some lenders may think the homeowner is bluffing and may not offer the best rate initially. However, if the homeowner rejects the offer and states they have a better offer with another lender, the first lender may be enticed to offer an even lower interest rate just to see if they can sway the homeowners. While cost is certainly important, it is not the only factor to consider. Some homeowners might re-finance with a lender who offers slightly higher rates if the homeowner feels as though this lender is more responsive to his needs.

How to write Business-to-Business Advertisement

How to write Business-to-Business Advertisement

Business-to-business firms are those firms that sell products and services among themselves. The selling is done to a client of other company, who might use the product for intermediate purposes or so. The advertisements relating to B2B companies should not only generate interest but it should also be simply out standing despite the tough competition. In the market, there are several firms who produce the same stuff and they reach out for clients with whom they want to do business. So finding the right client isn’t a big deal, but actually getting hold of them is.

In written content, use the name of the company in the first sentence; preferably first word. It is not pleasing to start with ‘we’. Following it, give a brief introduction about the company. In todays busy world people don’t have time to waste so deliver the message right away. Using catchy adjectives will do the trick. The sentence should be framed so that the client knows about the company, what it does and how it is unique from others. Pose questions before creating the writing material, like what is that the customer will expect and do they demand high quality. Don’t hesitate to use ‘you ’ very often. The reader will feel that he is directly being referenced and it will be easier for him to relate to.  

Play with customer’s psychology. Understand the difficulties faced by them and then show them how the company or the company’s product can solve it. Call of action can be given then and offer to clear their doubts. It should be more than just a helpline. The action should be really immediate. Simply don’t let the client slip away.

After the initial writing, write in detail about the product or service provided. This is in-dept information for those concerned about your company’s product. Point out the advantages of using them. Write them in a hierarchical form with numbering or bullets. If writing short paragraphs, strong sub-titles can be used as heading of individual paragraphs. Again, using adjectives will be good.

A good amount of entertainment factor should be added. This will retain the interest of the customer and will not distract him. But if lots of it is used, it will simply become shabby. It’s a nice idea to use product noun as a verb along with other adjectives.

Submit website and advertisements to search engines. Millions of people use it everyday to find what they need. If the website is search engine optimized, it will surely get lots of traffic. The name of the company and keywords should densely populate the website content. Make it a compulsion for the visitor to go through the advertisement before moving on to the registration or payment process. Some B2B websites don’t allow adding an email address or URL in the advertisement. They can be tracked in by actually spelling out dot or at in the email address or website link.

Once the customer is lured, they should be maintained. Product should be delivered on time. Quality should be maintained. Once it is done, not only will they start trusting the company but also at the same time they will spread the word about the company. They will advertise for free. Their experience with the company will motivate others to join the bandwagon.  

How to Create a Successful Advertising Plan

How to Create a Successful Advertising Plan

Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.

After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.

For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.

Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.

The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.

Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.

The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.

If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.