Friday, 28 December 2012
Low Budget Advertising
After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money.
There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers.
Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.
The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages.
Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc.
Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.
Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices
The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.
Advertising: Self Promotion
Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.
In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.
Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.
The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.
From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.
Reviewing competitor’s work on a regular basis would prove fruitful. This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.
Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.
Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.
To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.
Thursday, 27 December 2012
Credit Card Debt as a silent financial killer
Technology spoils people’s whims. It tends to cater to every human’s caprices. It feeds on the people’s undying thirst for easy, instant, and convenient. More often than not, it also causes them a lot of trouble—financial trouble through credit card debt—that is.
Credit Card convenience vs. Credit Card debt
We often see people pull out “plastic” to pay for everything they need. Why not? When all it takes is a quick swipe of the card through a little electronic box and a signature then, everything’s okay. You go home happy, content, and almost worry-free. On the other hand, not every one of these people realize that the convenience of using credit cards can lead to a false feeling of financial security. And this realization will strike them as soon as the bills arrive.
In fact, studies show that credit card debt and personal bankruptcies have increases bank profits to the highest level in the last five years. It only shows that more and more credit card holders were unable to manage their finances that lead to credit card debt. If you are a cardholder and having some credit card debt troubles at this early stage, it’ now time to think over the possible outcomes of this minor glitch so that a more serious problem with credit card debt would cease to arise.
Credit card gives people the feeling of invincibility. And it also gives them tons of uncertainty about their financial management capability when they encounter problems with their credit card debt. Although it is true that that credit cards solve financial matters especially when it comes to safety and convenience, credit cards also creates hassle especially when the person using it doesn’t know what you he or she’s getting into.
Indeed, paying off credit card debt may take a long time especially if the person has high interest rates. But, it doesn’t mean that you can do nothing about efficient management of credit card debt. When you find yourself overwhelmed with credit card debt, don’t fall into a pit of depression. You can get through it with discipline and a change in spending patterns. Start eliminating problems with credit card debt by getting tips and techniques on how to pay off your balances easier, how to consolidate of frequently encountered problems, look for free debt consultation agencies that can help you, and try—inch by inch—to rediscover ways on how you can regain your financial freedom by reducing you credit card debt.
The power to eliminate credit card debt
People who are having problems managing their credit card debt or those who are near in bankruptcy often don’t realize that the power to eliminate their credit card debt troubles totally is in their hands. Today, more and more Americans need credit card debt help badly. The main problem is that these families are having difficult times paying high interest for credit card debt. And instead of lifting the burden of credit card debt, more people are paying much in interest every month than that of the actual expenditure.
There are actually more lawful and moral ways to zero-out thousands of dollars in credit card debts. And if you only take the time to research and know your rights and how bankruptcy laws have changed, you will discover that there are valuable facts to eliminate credit card debt. Actually, the possibility of reducing or eliminating the high interest credit card debt is now more possible when a person takes action to get his or her finances back on track.
Apart from knowing your weapon in terminating credit card debt, it is very important that you develop a sense of control and perseverance first. Since credit card debt elimination process requires organization, clarity, and commitment to your own growth, it is a must that you are ready for the responsibility and to stand free and independent.
For those people who consider having a credit card indispensable but afraid of getting one because of the possibility of credit card debt nightmare, you must remember that credit card can be a powerful tool in managing your finances but there will always be glitches when not used properly. Of course, there are countless reasons why you should and shouldn’t get one depending on your needs. Whether you decide to get one or not, managing finances it still takes a sense of good budgeting, willingness to change spending habits, and the humility to avail low interest consolidation loans when you are already burdened by too much credit card debt.
People always want to maintain a good financial situation such that they will be able to manage all their money requirements in a comfortable manner. If you are looking for a source that will be providing you with wonderful job opportunities and also help you to make good amount of money then there are great level of assistance that are available.
It is essential to pick the genuine advice since there are many fake website that will make you to arrive at wrong decision. Thus you are quest for finding financial freedom will greatly be fulfilled by the various jobs that are available in online sources. Your payments will be sent as checks and similarly there will also be direct payments that can be made via PayPal and other sources.
Searching jobs suitable for you
Since there are many numbers of jobs that are available in online mode it becomes essential to select a job that will be of great use for you. The job that you have selected to achieve financial freedom should be creating great level of interest in your mind and also there should be good amount of chance be created to make your earn large sum of money. There are two kinds of jobs that are mainly available such as the high investment jobs and no or low investment jobs.
Low investment jobs to start with
When you are new to online based home jobs it is always advisable to find jobs that require less or no investment. There are many jobs that fall under this category such as affiliate marketing, MLM, article writing, survey filling and many more.
Once you have started to make good amount of money and reached a pint in which you have made the investment that is required for high investment job then it is advised that you kick off with those jobs to earn more money. Thus using the above approach you are sure to find financial freedom.
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Sammy Zoom has been involved with marketing online since the ripe age of 25. He is the Co-Creator of The Work In Your Underwear System, which is expanding worldwide.
Article Source: http://EzineArticles.com/?expert=Sammy_Zoom
This is when you have enough income from sources other than your regular job to pay for your current lifestyle.
I suppose a simple definition is it's that stage of your life where you don't need to worry about money anymore.
The trouble is, it's all a matter of degrees. What is 'financial freedom' for one person will not be perceived as being the same for another.
Some people will think that they are only financially free when they can live a lavish lifestyle without having to 'work'. Of course the meaning of 'work' can also be vague.
If you have found your passion and are doing what you want to do and are earning money from it, for you it is suddenly not classed as work, but you still need to do it to generate the money to live off. So this is not really financial freedom.
True financial freedom means that you don't have to 'earn' the money yourself.
Let's say that you need £1000 per month to pay all your bills and leave a bit left over for entertainment purposes. If you then rented out a room in your house for £1000 per month, would you be financially free? (Let's not consider tax and maintenance issues here).
I think that the issue here is that your tenant won't be there forever and for true financial freedom, you need pretty solid guarantees that the money coming in, is for as long as you need it. Also, situations change. If you needed to move house, you'd need to get another tenant to maintain you rental income.
Some sources of income are fairly predictable and can be used to calculate your total 'passive' income. These may be dividends from shares, or interest from money in a bank account. To get to the stage of true financial freedom is to get your passive income to be a greater amount than your expenses.
The trouble is, if you spent some of the money in the bank account or sold the shares, this income would change. So passive income based on an investment such as renting a part of your house, or shares is dependent on you treating that money as permanently invested and not available for use. Ideally, true passive income should not include permanently investing your money, it should be something that is set up and runs at little or no cost and generates money.
Other sources of passive income are very erratic and certainly not predictable. Sales from a book, money from the Google AdSense program where people pay you when ads are clicked on your website, or prizes from Premium Bonds are all unpredictable passive income examples.
So 'financial freedom' means different things to different people. Sometimes it's very easy to get to be financially free, but usually it is quite hard and may take a long time. Most of us get to become financially free by accident when we get older and inherit money.
Either way, you need to concentrate on those things that make you money without you having to earn it and preferably without tying up any of your capital.
Brett Gossage is keen to improve your lifestyle and finances. Living a better and more stress free life is my aim. I'm sure I can help you achieve it!
Article Source: http://EzineArticles.com/?expert=Brett_Gossage
Maximizing the potentials of a low APR credit card
Indeed, if a credit card is used properly, it can be the most powerful financial tool. But not everybody can afford all the expensive rates of most credit card issuers offer. This is where the low APR credit card ushers in—to help people who plan to maintain a balance on their account and not to pay the full amount monthly. But, what does APR stands for in a low APR credit card?
Basically, APR is the cost of credit as a yearly interest rate. APR stands for “Annual Percentage Rate” of charge can be used to compare different credit and loan offers. The APR on credit cards is usually calculated monthly based on the current amount in the card. The monthly interest is calculated as if the current card balance would remain the same over a year; the interest on the amount over a year (APR) is worked out and divided by 12 to give the monthly interest. It is a must that all lenders tell the client what their APR is before signing any agreement.
Although the arrangements and terms may vary from lender to another, it is better for people to avail a low APR credit card because the lower the APR, the better the deal for them to spend more money in shopping around.
Why choose a low APR credit card?
Low APR credit card is a good choice for those people who are into a tighter financial budgeting. Being the most important attribute of a credit card, APR determines the significant balance over a longer period of time.
In a low APR credit card, the amount of interest one must pay on his or her credit card balance depends on its APR because the lower the APR is, the better it is him or her because it means they have to pay less interest. APRs in a low APR credit card can either be “fixed” or “variable.”
If you are planning to have a low APR credit card, there are so many cards that offer low APRs that can be found online. These low APR credit cards are chosen using a factoring scheme that organized these cards by computing a number of their attributes to place the best deals at the top.
Some of the questions one have to ask when looking for a low APR credit card includes the charges—if they vary or a fixed rate; and if these charges are variable because it might affect the repayments and if these rate are fixed or will it stay the same. Searching for a low APR credit card may also include inquiries on the possibility of any charges that are not included in the APR like optional payment protection insurance or an annual charge. If there are any, make sure that you understand what they are and when do you have to pay them. Lastly, looking for a low APR credit card should include questions on the conditions of the credit and how would these conditions suit you.
If you are now seeking for a low Apr credit card you may begin looking for a scheme that could help you save hundreds in interest with a low interest credit card and low cost processing.
Most low APR credit card offers 0% APR for the first months on purchases, cash advances, and balance transfers. Through these, low APR credit card can warn rebates towards any item purchased. They also offer $0 liability on unauthorized purchases, and no annual fees.
Some low Apr Credit Card that have very good intro rate for purchases is recommended for those who would want to avail one. They also offer good deals if one carry high balances on other cards and need to transfer the balance.
Indeed, having a credit card can be useful and convenient, and can even help build a strong credit history that will help you with future activities like home-buying, paying for higher education, and even finding a job. But, before you apply for a card, consider the advantages and disadvantages especially with the current financial situation you are in.
Credit Card Fraud
This day and age, credit card fraud is very common. Victims of credit card fraud often experience a lot of hassle and stress. If you have a credit card, you should always be aware of the security features that is included with the card. If you are looking to get a credit card, you should always make sure that it offers plenty of security.
With credit card companies all over the United States, credit card fraud is becoming more and more common. Consumers are becoming more and more aware of the situation, and always look for ways to protect themselves. Many companies that offer credit cards are looking into other methods of security, to prevent credit card fraud from happening.
The best way to protect yourself against fraud is to check the monthly credit card statements you receive. By looking at your statements, you’ll easily be able to tell if your account has suffered any type of fraud. If you notice any type of fraudulent charges, you should instantly contact your credit card company and inform them. This way, they look into it and try to retrieve the money that was illegally stolen from you.
Another way that you protect yourself from fraud is to never reply to emails that may appear to be sent by your bank or credit card company. There are a lot of fake emails going around, that will steal your information should you enter it in. You should always use caution with emails, and reply only if you know that the email was indeed sent from your bank or credit card provider.
You can also protect yourself from fraud by keeping your credit card around you at all times. When you hand it to someone to make a payment, ensure that it is given back to you promptly. You should also keep it safe from others so they can’t view your information. When you carry your credit card with you, you should always keep it in a safe place, such as your wallet. This way, you don’t have to worry about it falling out.
There are always steps that you can take, to avoid falling into the trap of thieves and criminals. Criminals are always out there, looking for ways that they can steal your credit card information. Therefore, it’s up to you to protect yourself. Credit card fraud happens quite frequently these days, normally as a result of credit card holders not being aware of how to protect themselves. Anytime you suspect credit card fraud, you should contact your bank or company. This way, you can let them know what happened - and take the necessary steps in stopping fraud before it goes on any farther.